DMA - Digital Marketing Agency is the template by which you can customize your website design quickly, stylishly and without significant cost. This blog post will help you secure and create a case study that sets your company apart from its competitors. It’s okay to use a boilerplate description here. Seventy-three percent of people have used marketing case studies in the past 12 months to make B2B purchasing decisions. There are so many things to think about, like whether the agency can actually deliver on their promises or if they’ll drain your cash every month with no return. It’s also a conflict of interest, and some would argue flirts the line of ethical behavior. After a customer agrees to do a case study, take the following steps to ensure the process goes smoothly. What results have you seen with our solution so far? They should also be sent to your sales team. Here are some sample questions you could ask: Next, conduct the interview. As the aforementioned stats illustrate, marketing case studies are important because they help you sell your company’s product. You want to publish only truly impressive, stand-out marketing case studies. From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms. They validate the statements your company makes about your product, and allow potential buyers to see your product in action. Find out how to use Curata’s powerful analytics and calendar functionality to upgrade your marketing here. From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce. '��B4)��M����t- wΓhqY���oK|㷓p]n��v6�/ Aside from being common courtesy, it’s also illegal in some states to record someone without their consent. Fill out the form below to get your copy instantly. Introduction. Increase your case study prospects. In the marketing world ,however, being the first to find success in new and noteworthy ways is what sets you apart from thousands…most of the time in a good way. Case studies are an essential part of your marketing and sales strategy, especially in a world where word of mouth holds so much weight. We recommend pulling the company overview directly from the company’s website. There are all kinds of different tactics, to keep a marketing department going. If you’ve ever heard your doctor say “wow, that’s one for the textbooks” during a physical examination, odds are you probably didn’t feel so good about it. � �}�rW���y�4��� )R-K���Em�����P$���B�h����w^ce�d�s�y���jw��̋��{���W/y��?^� The introduction should present the company you’re talking about and their problem. But it’s no small thing for them to take time out of their busy schedule to talk about how awesome the product or service they’re paying for is. Case studies are effective on your website and as a sales enablement tool. Bit.ly is one of the top marketing case study examples for students that use a traditional … Whether it’s in person or over the phone, make sure to record the interview for transcription later. Use the case study title to help potential readers decide if it’s something that applies to them. Case Studies. Sasha Laferte is Curata’s Senior Content Marketing Manager. The Digital Marketing Case Studies that we are going to cover in this post will for sure empower you to understand the key benefits of Digital Marketing for you. This blog post will help you secure and create a case study that sets your company apart from its competitors. Include a description of the company and some of their results. Example: Over 50 percent of marketers that curate content indicate that it has increased their brand visibility, thought leadership, SEO, web traffic, and buyer engagement. This section has templates for writing compelling case studies, sending effective outreach emails, developing a content marketing strategy plan, and more. Customers who need a contract to be forced into a case study aren’t often the ones you want as a face for your brand. Free Marketing Case Study Template to Download. Include a stat from a trusted source. No doubt many customers are pleased with your product. ����S�w0 With customer testimonials the person you’re interviewing needs to have well-spoken and thought out responses about your product. Too many companies title their case studies things like “[insert company name here] Case Study.” This is both boring and uninformative. Use the marketing  case study template below to create a first-class case study. >. Whether you want a template for reaching out to journalists, writing blog posts, or optimizing for SEO, this list of free templates has you covered. They help the customer reading them to picture their own company using the product in a similar fashion. Example: Newsletters now have an open rate of 42.52 percent, and a click-through rate of 23.11 percent, both significantly above industry averages. Zendesk include customer testimonials in a visually appealing multimedia library on their website. Add blog@curata.com to your trusted senders list. In social science, it can help you understand the situations and problems of other people. , case studies are prevalent across industries and marketing forms. It would help you create an effective and meaningful marketing strategy. For more on how to drive your audience further down the funnel and measure your content’s efficacy, read Curata’s eBook: Content Marketing Metrics: Account Based Marketing Edition, How to Incorporate Video into Your Content Marketing, How To Unlock More Profitable Content With AI, How Content Marketing Drives Sales Throughout the Buyers’ Journey, Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives, Content Marketing Conferences: The Ultimate List, Content Marketing Job Description & Titles for Executives, Directors, Managers and Specialists, 11 Effective Ways to Use Social Media to Promote Your Content, The Insider's Guide to Content Marketing World 2017, How to Create a Marketing Case Study: Step-by-Step [INFOGRAPHIC]. Kantar describe their process, their findings, and their results in a quick, story-heavy video. This Template Kit uses demo images from Envato Elements. This allows visitors to search by use case, industry, and company size to find the most relevant story to them. Once you have all the data you need, start pulling together your copy, video, and images into a shareable document. They validate the statements your company makes about your product, and allow potential buyers to see your product in action. If not, ask your customer to send some over. Sector technology innovation Toolkit. Kantar media created a case study video of their work for Samsung. Example: CS2 co-founder and president Mary Harris King had this to say about Curata: “Curata keeps our current clients up-to-date with interesting articles while integrating with our public facing website so potential clients can see our newsfeeds, and sign up for the daily news digest, etc. The marketing case study is one of the oldest and most venerable examples of content marketing. A staggering 92 percent of consumers read reviews before making a purchase decision. Confirm the date and time for your first phone call or in-person meeting. Login here Which other products did you look at before deciding on ours? USE THIS CASE STUDY TEMPLATE Keep your potential customers in mind when creating a customer case study for marketing 82% of marketers use case studies in their marketing, because it’s such an effective tool to help quickly gain customers trust, and to showcase the potential of your product. They provide proof of concept to potential buyers, and drive your audience further down the funnel. It should introduce you if you haven’t already. Other ways to maximize the impact of a case study include: For more information, check out some standout case studies by other companies. Include a case study request email template to save customer success time. From this meeting, create a formal document that outlines how to submit marketing  case study opportunities, the frequency that customer success are expected to do so, and the process/time commitment involved after a client has agreed to participate. Once the meat of your marketing case study is written, choose some pull quotes to highlight. Increase your case study prospects. This is a great way to guarantee you’ll have case studies in the pipeline. If you have further information about how customers perform with your product, include it here. This has led to strategic and streamlined website content and newsletter publication for CS2. SEE HOW WE DELIVER ON THE POWER OF DIGITAL. }��(y F���,:>9���� Ky���rql� ���ږ������䍧7�s��@P�bx0G�8����g!� Marketing case studies can be hugely effective. Click here to download the case study template and guide, and if you want to share this resource with others, use the click-to-tweet links and image below. 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