You are the only reason they exist and they're dedicated to bringing your dreams and the vision of your Custom Shop … £1,495.00 Gretsch G6129T Players Edition Jet FT with Bigsby, Red Sparkle. So we had both. Music event in Cairns, QLD, Australia by Fender on Thursday, November 7 2019 Meanwhile, a Flying V I’d built won ‘Best of Show’ at the Dallas Guitar Show in 1986, and I got a call from Gibson about their Custom Shop, then run by Tim Shaw, an old friend. This guitar has been tested and is fully functional. Watch the company's video demo: For more information: Fender. Over his many years with the Fender Custom Shop, Master Builder Dennis Galuzka has made countless guitars. I think they had given Michael the chance to ‘yay or nay’ me, and fortunately we got along great, thus the partnership began.”, Stevens recalls that, as a mover and shaker in the vintage-guitar world of the time, he hadn’t paid much attention to CBS-owned Fender and therefore didn’t know who John Page was. Although instruments may not be ordered directly from the Fender® Custom Shop, we have established a network of Authorized Fender Custom Shop Showcase Dealers who will give you personalized service on product pricing, options and availability information for Custom Shop instruments. Guitar Village is proud to be one of only a handful of Fender Custom Shop Showcase Dealers in the UK. To do this, he needed a Custom Shop, and he tasked FMIC Vice President Dan Smith with setting it up. ‘Sir, do you have an appointment?’ I gave her my name, and she said, ‘Oh, you get more phone calls than everyone else in the office combined!’ The world was chomping at the bit.”. I think we complemented each other’s knowledge and skills, so each of us learned from the other.”, Page adds: “I remember a cool story: We didn’t have any air conditioning or heating in that shop, because that stuff was pretty expensive, so it got axed from my budget request. In the midst of saving Fender Musical Instruments Corporation (FMIC) from ruin and recapturing the strengths of this once-mighty guitar brand, Bill Schultz also decided to establish a ‘best-of-the-best’ department, where top-level luthiers would craft the finest renditions of both traditional Fender models and adventurous new designs, to suit the needs of name artists and special-order clients alike. All rights reserved. Stevens had begun his career in earnest in 1967, working with the late Larry Jameson at the famed Guitar Resurrection in San Francisco, California – a place where countless major Bay Area guitarists came for their repair and custom work. They are being sold on a first come, first served basis. Initially, says Page, Schultz saw the venture as “a couple of guys in the back 40 whittling away at some cool guitars. I had left Fender at the end of January of 1986 to spend the year in the studio working on my music, but I did some design consulting for Fender as well. Guitar Showcase is an authorized dealer for many of today’s biggest brands including Fender, Gibson, Paul Reed Smith, Mesa/Boogie, Ibanez, Marshall, Taylor, Martin, and many more… visit us or contact us to ask about our massive selection of new, used and vintage instruments, and when in Silicon Valley, please stop by for a visit and see the Vintage Vault with hundreds of iconic Vintage and … Wir sind einer der wenigen exklusiven Fender Showcase-Dealer in Deutschland und beraten Sie gerne rund um "Ihre Fender Custom Gitarre". They’re still making guitars the same way they always have: with love, diligence, passion, and care. Willkommen beim Fender Spezialist Musikhaus Hermann! He held on until 1998, when he left his position as head of the Custom Shop to become Executive Director of the Fender Museum of Music and the Arts Foundation. By Mike Duffy Each year at the NAMM Show in Anaheim, Calif., the master builders in the Fender Custom Shop showcase some of their finest work in the Prestige Collection , a group of guitars and basses that are truly design marvels. Du musst angemeldet sein, … Fender Custom Shop Fender Custom Care From their first day of production in 1987, the entire Custom Shop team has remained fully committed to exceeding the expectations of our loyal customers. Terms of Use | Having reconfigured the operation as FMIC, the new owners initially set about pulling the basic models from the ashes and establishing a new factory in Corona, California – the Fullerton plant not having been included in the terms of the sale. We asked Fender Custom Shop co-founders Michael Stevens and John Page to talk us through it, but first let’s go back a few years. The Fender Custom Shop Showcase features a wide range of stunning guitars from the many creative minds that are innovating at the factory in Corona, Calif. One of the booth’s top attractions is the color wall. The Custom Shop is home to Fender’s most skilled and talented builders. Now most of the Fender “custom shop” guitars are Team Built. Nur haben Fender vielleicht fast schon ein bisschen den Vogel abgeschossen. Yeah, these all come from the “Fender Custom Shop”, but there are Team Built then there is Master Built. Please note: although Fender Mod Shop is open and gladly accepting orders year-round, our factory floor does close over the holidays. Fender Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment. In reality, the Fender Custom Shop was founded to do both. Initially, says Page, Schultz saw the venture as “a couple of guys in the back 40 whittling away at some cool guitars. Wir sind exklusiver Showcase-Dealer, die höchste Auszeichnung, welche Fender verleiht und einer der führenden Händler hier in Deutschland. He wanted us to be able to build anything that people wanted, and I think he saw us as being able to lift the overall quality image of Fender. Mar 11, 2020 - Fender Custom Shop Electric Guitars for playing all music genres. One summer’s day Bill Schultz came through with some of the members of the Board of Directors. Fender literally wrote the book on electric basses, laying the foundation for musical innovation and evolution. after their Dealer Showcase Event in the deserts of Palm Springs. Copyright © 2020 Fender Musical Instruments Corporation. Whether you get a Custom Shop Stratocaster, a Custom Shop Telecaster or one of the excellent Custom Shop Jazz Bass guitars, Fender always delivers to the quality expectations people have for their products. While Fender management might first have viewed the Custom Shop as a small showcase – a ‘jewel in the crown’ of the operation – that attitude quickly changed once the department’s potential became clear. I don’t think he ever saw it growing to the extent that we ultimately did. This was a showcase NAMM bass, and I've personally never seen another one like it. From our first day of production in 1987, the entire Custom Shop team has remained fully committed to exceeding the expectations of our loyal customers. Back in Summer of 2019, we were invited to visit the Fender Custom Shop in Corona, CA. The Tortoise Telecaster. With the implosion of Fender Musical Instruments looking imminent at the end of CBS’s reign, existing CEO Bull Schultz and a group of investors – including Dan Smith from the CBS-era management team – swooped in 1984 to purchase the rights to the Fender name and designs. The Fender Custom Shop Yuriy Shishkov Music Repeater Telecaster Debuting at the Fender Showcase at the 2016 NAMM Show is a one-of-a-kind guitar from Master Builder Yuriy Shishkov called the Music Repeater Telecaster. The Fender American Showcase Stratocaster is only available at Guitar Center, and is spec'd for ergonomic play and versatility in tones. The following will detail the procedure for ordering a custom made "one-off" from our Custom Shop: Cancel Unsubscribe. By this time we had added a bunch of new employees. But it was Stevens’s wild custom orders and original designs that really gained the attention of the wider guitar world. Fender Custom Shop American Custom Telecaster - Honey Burst Solidbody Electric Guitar with Ash Body, Maple Neck, Maple Fingerboard, and 2 Single-coil Pickups - Honey Burst Rated 5/5 1 review Write your review Item ID: TeleAmCuHB While Fender management might first have viewed the Custom Shop as a small showcase – a ‘jewel in the crown’ of the operation – that attitude quickly changed once the department’s potential became clear. Fender Custom Shop Showcase Dealer In addition to being on of Wisconsin's largest Fender Guitar Dealers Cream City Music is an Authorized Fender Custom Shop Showcase Dealer. Although we had discussed opening the Custom Shop many years prior, Bill had finally decided to make it happen. Fender® Custom Shop Find a showcase dealer From our first day of production in 1987, the entire Custom Shop team has remained fully committed to exceeding the expectations of our loyal customers. “I guess around 1989,” says Page, “it really hit me that we had the opportunity to create this new piece of Fender history. This 2001 Custom Shop Custom Classic Tele comes with "U"-shaped flamed maple neck with skunk stripe, beautiful 3-Tone Sunburst finish, white pickguard, and chrome hardware. Done!”. For some time we have been recommending our customers visit Third Coast for all … Fortunately, it was already showing the potential to become bigger than anyone had anticipated. At Max Guitar, we take pride in announcing that we've been a Fender Custom Shop Showcase dealer for a very long time. Shop Fender guitars, basses, amplifiers, audio equipment, accessories, apparel and more. Fender Custom Shop guitars are hand-built by the legendary company's ace builders. Showcase #68 Limited Edition Stratocaster Faded 3 Tone Sunburst Want to trade? The American Showcase Telecaster has a string-thru-body bridge with 3 brass saddles, a fail-safe design than has stood the test of time. The Custom Shop pays homage the history of this axe giant, complete with tributes to Jimmy Page, Stevie Ray Vaughan and Eric Clapton, some imaginative mods and more relics than you’d find in a shipwreck.. Fender has just launched its 2019 Custom Shop Showcase in Sydney. Zane Banks: Stunning Western Swing at Fender Custom Shop Showcase Zane Banks. Discover the sound of Fender, the spirit of rock-n-roll since 1946. Thursday, October 31, 2019 at 7:00 PM – 10:00 PM UTC+10. Michael was used to tools that were mostly suited for smaller shops, like hand routers and such, while I was used to factory type tools, like pin routers. Fender then selected one card for each model at random and offered the winning buyer an exclusive ownership opportunity. Invite. SHOWCASE The Fender Custom Shop represents the pinnacle of guitar design and construction. I think those were the days that it finally occurred to me that we were indeed writing a new chapter in Fender’s history. It even bore the ‘Stevens’ name on the front of the headstock, with the Fender Custom Shop logo on the back. When he returned about a month or so later, we ended up working in his garage shop for a couple of months. Fender Custom Shop was launched in 1987, the brain-child of the then-CEO, Bill Shultz, whose vision was to capture the soul, vibe and quality of those lauded pre-CBS hand-built Fenders. They furnished lots of parts, necks and bodies to choose from, refret, tweak… When I got out there for NAMM, Alice [Stevens’s late wife] went off to find a house and I went to work in a very cluttered R&D shop in Brea to start getting necks ready for the Eric Clapton model that was hopefully soon to happen.”. I was hand-rasping the contours on a Strat body – I think it was an Yngwie prototype. I wrote the purchase order that week… perfect timing!”. We always have a strong lineup of gorgeous instruments in … Mooloolaba Music Centre. I thought that would be pretty cool, so I chose the latter. I agreed,” he relates. “I initially started working at Fender in 1978,” Page relates, “And spent close to nine years in Guitar R&D – three as a model maker and six as a guitar design engineer with Freddie Tavares [hired by Leo Fender in the early 50s and co-designer of the Stratocaster]. £3,970.00 Lakewood M 14 Custom with Gigbag. John Page moved to southern Oregon in 2003, where he spent some time designing and building functional art furniture, before returning to the craft of guitar making in more recent years. Fender custom shop guitars in stock now – Click here to see them all! All-in-all, the Showcase features the most reliable hardware Fender has ever made. swap? or make an offer? Subscribe Subscribed Unsubscribe 1.1K. We are committed to meeting the needs of our customers offering an … Mike Eldred took the helm of the Custom Shop upon Page’s departure in 1998, the launch of a long and successful tenure that lasted until his own departure in 2015, when Mike Lewis stepped into the job. Fender Custom Shop As one of only a handful worldwide Fender Custom Shop Showcase designated dealers, we offer a stunning selection of Fender Custom Shop models. I also started buying tools that we would need for the shop. Fender Custom Shop 62 Precision bass in Gold Sparkle with Crackle finish crafted by Master Builder Greg Fessler. After touring the factory and talking shop with some of Fender's top Master Builders, Brett sat down in the design lab to create what would become Eddie's Guitars first exclusive Fender Custom Shop instruments. £1,870.00 Music Man Sabre Honey Suckle. Shop Fender and more at the original home of tone - Make'n Music. That’s also about the same time that my mentor, Freddie Tavares, came by to visit and told me that the shop reminded him of when he first started working for Leo Fender in the 1950s. And that was just the beginning of the Custom Shop’s rock star associations. NAMM 2020: Visiting the Fender Custom Shop booth at any trade show is always a treat – and this year’s NAMM Show proved no different. Unlike Michael Stevens, John Page had already had the bulk of his guitar-making experience at Fender by the time the Custom Shop was a glimmer in Schultz’s eye. Locking 18:1 ratio tuners make it easy to restring and remain in perfect tune. Wildwood Guitars is proud to showcase the largest collection of Fender Custom Shop guitars on the planet. It’s a bustling, noisy and creatively volcanic place that re-earns its nickname—the Dream Factory—every day. Exceeding the expectations of our loyal customers. Fender needed us to build some guitars, and our ‘real’ shop was yet to be built at the Corona factory. Sparkles, relic’d finishes, paisley, exotic tonewoods, and even diamonds, there was plenty of bling on parade. At Winter NAMM 2020, Fender held its annual Custom Shop Winter Showcase, inviting buyers to place claim cards on the models they wish to purchase. View the most sought-after Fender Custom Shop guitars currently in Australia and discover where to find them. Greg Koch and Kim Allen Scale The Heights And here's Mr. “It was in early 1986, after that NAMM show, that Dan [Smith] called about using me as a consultant, and again about licensing my design, and then about the Custom Shop concept – and finally about all three at once. Orders placed now will begin building January 11, 2021. Dass dabei aber durchaus auch der Showcase eine Rolle spielt zu zeigen, wie weit man es in Sachen Extravaganz treiben kann – legitim. “I was told I could have an assistant of my choice, but would I speak to a few guys they thought would be good? For over three decades, the growing team of Master Builders and Team Builders have been perfecting the art of guitar-making, … From our exclusive ’67 models to limited edition guitars, our professional staff will work directly with you to assist in selecting the best guitar for you. Learn more about Fender electric basses. Wir sind einer der wenigen exklusiven Fender Showcase-Dealer in Deutschland und beraten Sie gerne rund um "Ihre Fender Custom Gitarre". Interested. Third Coast Guitar Service is now providing full service guitar, amplifier and electronics repairs at Make’n Music Make’n Music is happy to welcome Third Coast Guitar Service to our new location in Northfield, Illinois! Previous Post Fender American Vintage 1956 Stratocaster in Shell Pink eingetroffen. “Page and I hit it off quickly, and I realised I needed his knowledge of Fender. But this fame meant that Fender wasn’t the only one aware of Stevens’ abilities. Der Custom-Shop sowie die Indvidualisierung Ihrer Fender ist unsere Stärke, ob Stratocaster oder Telecaster... bei uns sind Sie bestens betreut. Custom builds for Pete Townshend and David Gilmour were completed in the early days, and soon Yngwie Malmsteen, Elliot Easton, Caesar Rosas, Danny Gatton, Robert Cray, Waylon Jennings and a host of others joined the list. Hier finden Sie exklusive Telecaster Einzelstücke, ausgewählte Master- und Team-Build Modelle sowie Highlights aus dem Fender Custom Shop. Custom Shop himself,… Cancel Unsubscribe. Finely crafted guitars and basses created by artists, for the artist “Dan told me they had met Michael – through Roscoe Beck, as I recall – and that he was going to be hired to start the shop, and I could work with him if I wanted. Post navigation . Initially, says Page, Schultz saw the venture as “a couple of … “I went blasting into the Fender Brea office one morning,” Stevens recalls, “Greeted the new girl behind the desk, and was about the head on into the building when she stopped me. But I took the Fender job.”. We only worked in there for a couple of weeks, as I recall, because then Michael had to leave to make the final move from Texas. Juni 16, 2014 News 0 Comment. Hier finden Sie exklusive Stratocaster Einzelstücke, ausgewählte Master- und Team-Build Modelle sowie Highlights aus dem Fender Custom Shop. Please talk with us 02 6696 3530 Tony Elder / Steve Jackson Black Dot Music Est 1985 Hold !!! But such rapid growth had already sent Stevens back to his beloved Texas where he created an independent one-man custom shop of his own in 1990. He later returned to his native Texas, and took a detour to pursue his other passion: training Arabian show horses at a ranch in remote McKinney, Texas. A clear bid to attack Gibson where they lived, this dual-humbucker model had a mahogany body with a maple top which Stevens carved in his own garage for lack of appropriate tooling at Fender. We do not take this partnership with you lightly. Discover the sound of Fender, the spirit of rock-n-roll since 1946. Fender has just launched its 2019 Custom Shop Showcase in Sydney. Most Fender American Showcase Guitars are eligible for free shipping. Sparkles, relic’d finishes, paisley, exotic tonewoods, and even diamonds, there was plenty of bling on parade. Fender Customshop Showcase Dealer. While Fender management might first have viewed the Custom Shop as a small showcase – a ‘jewel in the crown’ of the operation – that attitude quickly changed once the department’s potential became clear. I used to have shop meetings, with all the builders and apprentices, and I remember saying that we were like the marines – we had to be the best, we were in new territory, and we could be gone tomorrow if we didn’t prove ourselves, not just by our artistry, but also financially. After the early guitars for Johnson and Clapton, Stevens and Page set about crafting guitars for what seemed a perpetually stellar list of big-name artists. Bill saw it and I think he was a bit embarrassed by the working conditions that the board was seeing. If a more modern spin on a classic Strat is something that interests you, the 1960 “Chicago Special” Stratocaster is for you. We understand that you expect the very best from us and it is our goal to craft the highest quality musical instruments and provide the world's most comprehensive customer support. … Shop Fender guitars, basses, amplifiers, audio equipment, accessories, apparel and more. Most guitarists, and Fender fans in particular, know the basic history of the Custom Shop, which celebrates its 30th Anniversary this year. “Bill Schultz told me, ‘If we can only break even, I want the coolest Custom Shop on the planet!’ We did that, and put Fender back on the map.”. 1964 Fender Custom Shop Namm 2016 Aust. Ab sofort ist LKG-Guitars Fender Showcase Dealer. I had a head-band on, sweating like crazy because of the heat. Fender Custom Shop 1960 Stratocaster "Chicago Special" Journeyman Relic Aged Sherwood Green (Serial #R107786) Description. Yes, es gibt wieder NEWS zu vermelden. For Fender players of the past 30 years, however, the term more likely denotes an effort to recreate the best of the company’s guitars of the 50s and 60s. By the middle of that decade, Page was tiring of it too. Trust over 40 years of exemplary service. The Fender Custom Shop Showcase features a … Read More . Learn more about Fender electric basses. From our exclusive ’67 models to limited edition guitars, our professional staff will work directly with you to assist in … NAMM 2020: Visiting the Fender Custom Shop booth at any trade show is always a treat – and this year’s NAMM Show proved no different. In the past a Fender “custom shop” guitar was a one off Master Built. The Fender Custom Shop is proud to include the Rocky Stratocaster in the Dream Factory Series, a collection of short documentaries that showcase the journey of custom-built guitars created at the Fender Custom Shop. Although instruments may not be ordered directly from the Fender® Custom Shop, we have established a network of Authorized Fender Custom Shop Showcase Dealers who will give you personalized service on product pricing, options and availability information for Custom Shop instruments. Show Map. He said, ‘Page, you need to get some air conditioning in here, you’re drenched!’ Boom, instantly approved! Over the next few years, Stevens counted Stevie Ray and Jimmie Vaughan, Otis Rush, Albert King, Eric Johnson, Lonnie Mack, Hubert Sumlin, Junior Brown and a whole slew of guitar legends among his clientele. 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