Disney would be very different than an alcohol brand.”. “Creative, that’s our biggest hole,” Xaxis’ north America MD Brian Gleeson tells Beet.TV. Learn more. Xaxis continues to put an emphasis on protecting brands -- not only in “trigger moments,” as Wilensky calls them. XCS will work on Xaxis client business in markets across North America, Latin America, APAC, and EMEA. The Xaxis Analytics team recognized that focusing on a CPO metric meant all orders would be weighed equally, thus the campaign would optimize toward order count rather than toward order value. Marcus Siddons is Managing Director, the Middle East & North Africa at Xaxis LLC. “With XCS, our goal is to work more closely with creative agencies to help clients understand how the exciting creative visions and strategies they endorsed can be further elevated through programmatic channels when leveraging data and artificial intelligence,” says Xaxis Global … presentation on taking control of the marketing mix via a DMP, Xaxis Managing Director of North America Paul Dolan stole a few moments to detail the many facets of WPP’s audience buying platform. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business. Kantar is the world’s leading marketing data, insight and consultancy company. By combining intelligent technology and human imagination, Axis offers solutions based on sight, sound and analytics to improve security and optimize business performance. This proved the team’s hypothesis that optimizing towards high revenue order values would increase the retailer’s ROAS. The Xaxis-owned company opened up its North American outpost in May this year and has now hired a senior executive to lead its regional operations. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Xaxis North America President Talks About Brand Safety - 01/25/2021 More than ever, brands must take online measures to protect their image against damaging influences. The client contracted Xaxis to run a digital display campaign to boost online sales, with a campaign KPI of $120 CPO (cost per order). We’re (just) packaging up a 30-second spot. keywords, Xaxis creates safety guidelines and standards for each brand at the beginning of each news cycle. View Marcus Siddons’s professional profile on Relationship Science, the database of decision makers. View Erik Castillo’s professional profile on Relationship Science, the database of decision makers. Brian Gleason, Xaxis' North American CEO, will succeed Mr. she said. Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. The Xaxis Analytics team recognized that focusing on a CPO metric meant all orders would be weighed equally, thus the campaign would optimize toward order count rather than toward order value. The set of online measures a brand must E infona@xaxis.com. Native ads programmatic platform plista is looking to grow its business in North America. Xaxis also welcomes Daniel Henrikson to the executive team in a newly-created role as Head of Outcome Media Planning. By the end of the five-week test, the Copilot model was delivering a 2X higher ROAS and a $33 higher average transaction value than previous tactics. Xaxis, the world’s largest programmatic media and technology platform, announced today it has named ad industry veteran John Wittesaele as president, EMEA. Xaxis Jobs 2020. Xaxis is a division of GroupM, … Promoted from his previous position as SVP, client engagement, Sweeney takes over the programmatic platform’s North America operations from Brian Gleason.. As Managing Director, Brian is responsible for Xaxis strategy and development in North America. comes to validating an ad ran or implementing safety measures, said Gila Wilensky, president of Xaxis North America, WPP’s global programmatic arm. Prior to his OPS Markets NY (April 18!) Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. take to protect its image and reputation against negative or damaging influences has become increasingly important. For more information, visit www.xaxis.com . Matt Sweeney is the new CEO of Xaxis in North America. Password   Much consideration goes into determining if it will “become a blip in the news or something more long term,” she said. “This might mean the creation of new terms,” she said. If you're already a paid subscriber, please sign-in. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. media buying is underway at companies such as Integrated Ad Science. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Research to determine those keywords or trigger moments includes a group at Xaxis focused on keeping brand and their messages “out of the dark alleys of the internet” by continually the beginning of each news cycle. “You can’t all standards and guidelines. Laurie Sullivan is a writer and editor for MediaPost. just block huge chunks of places where the audience might spend 20% of their day. They have a video product in the marketplace that scales close to broadcast quality (measured in GRP, runs on broadcast-quality sites, etc. “Were in a unique time in terms of unrest and anxiety, but unfortunately there’s always something in the news like a natural disaster, war or tragedy,” Data & insight. 3 World Trade Center. Brian Gleason, Managing Director of Xaxis North America, explains that Xaxis TV is primarily a partnership to enable the extension of broadcast video into digital. Implementing the strategy includes a combination of manual and automated processes. Xaxis North America President Talks About Brand Safety mediapost.com - Laurie Sullivan. Sweeney was previously SVP, client engagement at Xaxis, leading the programmatic … As a Senior Account Executive on the DSP Agencies team, I'm responsible for managing and growing one of our largest strategic agency accounts - Xaxis North America. “It’s not about eliminating the brand from breaking news events, because that takes out a chunk of topics,” she said. Elizabeth Harrington joins plista from Local Yokel Media, of which she was a founding member and where she was SVP, business development and publisher … Creative Media Awards (February 5, 2021, NYC), Agency of the Year (January 1, 2021, Online Announcement), MediaPost All Stars (January 1, 2021, Online Announcement), Marketing Automotive Awards (August 11, 2020, Online), Digital Out of Home Awards (October 15, 2019, NYC), Xaxis North America President Talks About Brand Safety, Next Generation Of Advertising, Data Collaboration Looks Very Different, How Data Models May Have Helped Prevent Chaos At Capitol Building, Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says, Contextual Advertising Moves To Next Stage In 2021, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Verification technology for connected television media buying is underway at companies such as Integrated Ad Science. Map. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America. A leading furniture retailer was evolving its business strategy to focus heavily on e-Commerce. They hypothesized that if they used Xaxis proprietary AI, Copilot, to optimize towards high value orders instead of raw order count, the retailer’s return on ad spend (ROAS) would increase. He previously worked in programmatic and performance domains with the Omnicom Group. The advertising industry has learned a lot about brand safety measures during the past year. It's no longer an option to have advertisements run near questionable or New York, NY 10007. Find Guy's email address, phone number, work history, and more. Formerly SVP, Client Engagement for Xaxis, Sweeney promoted to succeed Brian Gleason who was recently appointed Global Chief Executive Officer NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced today the promotion of Matt Sweeney to CEO, North America. I don't know why but when I run the 3D orientation view on MT Manager I see a completely different orientation from the real one. Lesser within the digital group. WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO. Brands wouldn’t suppress the word “inauguration,” but would suppress “protests” or “riot.” These ongoing lists need constant attention and require updating at Wilensky declined to put a time frame Xaxis vision is built on the application of its expertise, data, algorithms, technology and media investments to assume risks and drive measurable outcomes for clients. Xaxis Launches in the Middle East and North Africa; Brings World’s Most Powerful Programmatic Platform to Region’s Digital Media Market Regional Firsts Include Groundbreaking Second-Screen Solution Xaxis Sync and Turbine, Industry’s First Real-Time Data Management Platform For a smarter, safer world. It combines advanced artificial intelligence with proprietary data and proven expertise to optimise programmatic media investments for its clients. inappropriate content. Interview with Xaxis’ CEO of North America, Matt Sweeney, on how programmatic continues to transform the ad business. Xaxis launched as WPP’s central audience buying platform last year – do you consider […] Trigger-Before-the-Trigger Audiences Drive Record Breaking Deposits For Bank, Optimizing Towards a Purchase Intent Outcome for Ford. About the team This role is within the Client Solutions team responsible for supporting and inspiring our clients. This test was run alongside the client’s previous programmatic audience segments for performance comparison. With 1,800 programmatic experts, Xaxis has over 3,000 clients in 47 markets across North America, Europe, Asia Pacific, Latin America, and the Middle East. Mr Matthew Sweeney is the CEO of North America region at Xaxis. Axis Communications - Leader in network cameras and other IP networking solutions. Verification technology for connected television It’s not as advanced as desktop, … We wish you a good luck and have a prosperous career. They hypothesized that if they used Xaxis proprietary AI, Copilot, to optimize towards high value orders instead of raw order count, the retailer’s return on ad spend (ROAS) would increase. Brian is Managing Director, North America of Xaxis. 30th Floor. Xaxis. Based on the It’s not as advanced as desktop, mobile and tablet for many, but it's the next frontier to protect brands when it “We’ve spent so much money and time in creative for broadcast – we aren’t doing our part as an industry to look at adaptive creative for digital video. XAXIS AI DRIVES 2X HIGHER ROAS FOR RETAIL CLIENT. on brand-safety technology for CTV from Xaxis, but said “it’s getting closer; perhaps, sometime soon.”.   Forgot? Diese Website verwendet Cookies, von denen einige für das ordnungsgemäße Funktionieren der Website erforderlich sind und andere zur Verbesserung Ihrer Benutzererfahrung während Ihres Besuchs dienen. View Guy Dries' business profile as Client Success Manager at Xaxis. “The best things brands can do is to work their agencies to decide where to draw the line.”. Dort können Sie auch Ihre Einstellungen festlegen. Free to qualified media, marketing and advertising professionals. At the beginning of each news cycle there’s typically a lot of scrutiny around keywords, NEW YORK & MIAMI--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic audience company, announced today the promotion of Lucas Mentasti to CEO, Latin America.Mentasti was previously managing director, Latin America and the first employee dedicated to the region. Henrikson brings with him eight years of programmatic experience spanning North America, Asia and Europe. Xaxis services over 2,700 clients across 33 markets in North America, Europe, Asia-Pacific and Latin America. Implementing the strategy includes a combination of manual and automated processes ensuring they meet standards... Long term, ” she said first-ever Latin America at Xaxis Alles klar! “ klicken groupm and its. A negative keyword list, she said for Ford region at Xaxis,.. Verification technology for connected television media buying is underway at companies such as Integrated Science. 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