Store Design, Layout, Visual Merchandising • Opportunity for competitive advantage and increased sales • Store as a “good story” –a beginning, middle, end • Entrance sets up the story –creates expectations, contains promises, entices, hints, teases • Inside the store is the middle of the story • should start slow (uncluttered) to allow consumers to orient Of course, this is just the tip of the iceberg when it comes to the importance of visual merchandising in retail stores. There are a couple of universal truths when it comes to store design. It should be clearly legible, and provide only important information that will actually enhance the customer’s experience, and ideally, each element should conform with the store’s visual branding design. It is important for an employer to have the people who are working for him in a good mood and willing to perform as good as possible. The store’s interior is much more important than the exterior as it welcomes the actual consumer.. By utilizing these key design tips, you can make your store more inviting and increase the odds that your customers will keep coming back to your store for all of their needs. [/fusion_checklist] Design and presentation play a highly important role in the retail world. 5. The retail store’s exterior is responsible for attracting the passers by both actual and potential customers to induce them to enter the store. Tips for Store Design and Layout The signage displaying the name and logo of the store must be installed at a place where it is visible to all, even from a distance. Author Bio: Josh Astor works for Marvolus manufacturing, a leader in the store display industry for over 60 years. And not only the employees will percept a well-decorated store or office as an ideal place where they can work, but shoppers will be impressed by a well-done design as well, whether they realize it at first or not. Having a deliberate retail store layout is important for maximizing revenue for brick-and-mortar stores. Makes Products Easier To … Be bold, creative and innovative with store design. The layout and design of a retail store communicate a significant amount of information about the retailer to the consumer. With an increasing number of shoppers turning to e-commerce to purchase products, it’s all the more important for brands to make their retail spaces enticing and interactive. An effective retail store design also makes the space organized and easy to navigate, which is important for providing a good customer experience. Store decoration, lighting, chosen furniture, window display design and any other visual merchandising and visual branding aspect you can think of is absolutely essential to create the perfect shopping experience for your customers, raise brand awareness and, of course, increase sales. Don’t add too much information. Visual merchandising and store design is gaining considerable importance in India with the rapid growth of retail industry. The study is intended at discovering out the influence of store design and visual merchandising (VM) on customer buying decision and behavior. Any apparel store owners can toss up a rolling rack filled with garments, but it takes a keen eye for design to display such garments in a way that boosts sales. By setting a plan, retailers can strategically direct shoppers to high-priority products and drive impulse sales. Outline the important aspects interior store design A retailer’s store layout isn’t the only thing that informs the shopper of the kind of experience he or she is about to have. Focusing on that physical experience that e-commerce lacks is the key to keeping stores busy. In fact, everything about the store helps add to the environment of the shopping experience. 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